Archives | WWA

Women’s Sports Coverage – Just do it!

This morning as we lazed in bed in holiday mode  (spending a week up the coast) We cheered on the Matilda’s as we searched to find coverage of the game. Our main channels, Nine and Seven were crossing back and forth during their morning current affairs shows. At...

Be open to Inspiration

Happy long weekend!. This week I want to write about signs. Do you believe in them? I do. Its not sound science, and for me has no formal religious basis, but I do believe that the universe/spirit/whateveryouwanttocallit speaks to us when we need or when we ask....

Do you know your Unique Selling Proposition?

In some recent marketing workshops I have been running, I have noticed the tousle we small business owners have with communicating our USP, our unique selling proposition, also known as our value proposition. Lets explore what this is and isn’t when it comes to...